Music Video introduction blog task
1) What is the purpose of a music video?
The reason behind a music video is to offer items, the most evident of which is the melody included in the video.
2) How has the digital age changed the production and distribution of music videos?
The advancement of new innovation has caused for music recordings and tunes to be generally accessible at whenever gratis, causing for music marks and specialists to miss out of income. This enabled the group of onlookers to see and hear the video at whatever point and wherever they preferred.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony Music Entertainment, Universal Music Group and Abu Dhabi Media have propelled VEVO, a video facilitating site particularly for music recordings. The substance of VEVO is syndicated to YouTube with Google accepting an offer of promoting income for guiding clients to the official forms of music recordings instead of those transferred by an outsider.
4) What are the key conventions of a music video?
Development is basic to music video and generally supplements the mood of the melody. Development can be accomplished by physically moving the camera, the general population in the video moving and moving or through the speed of the altering. A music video may have an account and the storyline may identify with the tune's verses and outline what is being said or be free from the tune and recount an alternate story. Including the band or craftsman is likewise a component similar to the item being sold and they can be highlighted either playing out their music in a lip-matching up shape or playing instruments.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative can be applied to show what is being said or be free from the melody and recount an alternate story. Dilemma by Nelly featuring Kelly Rowland which shows a girl moving into a house as Nelly sings: "I met this chick and she moved right up the block."
6) What examples are provided in the factsheet for intertextuality in music videos?
Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys (I Want it That Way) and Christina Aguilera (Genie in a Bottle) by directly copying scenes.
7) Why do audiences enjoy intertextual references in media products?
Intertextual references enables the group of onlookers to feel joy when they perceive the reference. They can likewise perceive these and feel regretful if the item is demonstrating abusing a typical issue and the gathering of people happen to fall liable to it.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
Representation
Audience
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
I think music recordings are critical to the achievement of specialists in 2018 as the development in web-based social networking applications and sites, for example, YouTube have permitted craftsmen a stage where they can openly transfer and advance their music. This flexibility has likewise permitted from craftsmen to express their sentiments and basic issues and bring issues to light around an issue.
The reason behind a music video is to offer items, the most evident of which is the melody included in the video.
2) How has the digital age changed the production and distribution of music videos?
The advancement of new innovation has caused for music recordings and tunes to be generally accessible at whenever gratis, causing for music marks and specialists to miss out of income. This enabled the group of onlookers to see and hear the video at whatever point and wherever they preferred.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony Music Entertainment, Universal Music Group and Abu Dhabi Media have propelled VEVO, a video facilitating site particularly for music recordings. The substance of VEVO is syndicated to YouTube with Google accepting an offer of promoting income for guiding clients to the official forms of music recordings instead of those transferred by an outsider.
4) What are the key conventions of a music video?
Development is basic to music video and generally supplements the mood of the melody. Development can be accomplished by physically moving the camera, the general population in the video moving and moving or through the speed of the altering. A music video may have an account and the storyline may identify with the tune's verses and outline what is being said or be free from the tune and recount an alternate story. Including the band or craftsman is likewise a component similar to the item being sold and they can be highlighted either playing out their music in a lip-matching up shape or playing instruments.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative can be applied to show what is being said or be free from the melody and recount an alternate story. Dilemma by Nelly featuring Kelly Rowland which shows a girl moving into a house as Nelly sings: "I met this chick and she moved right up the block."
6) What examples are provided in the factsheet for intertextuality in music videos?
Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys (I Want it That Way) and Christina Aguilera (Genie in a Bottle) by directly copying scenes.
7) Why do audiences enjoy intertextual references in media products?
Intertextual references enables the group of onlookers to feel joy when they perceive the reference. They can likewise perceive these and feel regretful if the item is demonstrating abusing a typical issue and the gathering of people happen to fall liable to it.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
Conventions (movement/narrative/artist)
- The video begins off with a syndicated program where the moderator continues to then present the music amass as though they were performing on live TV at the time. The craftsmen are believed to move in a state of harmony, influencing side to side as they lip-match up the melody which plays over in the video.
- This video highlights references to the 70s, for example, the run of the mill move corridors and discos and haircuts and dress. Developments and moving is likewise referenced as run of the mill move moves which were prominent are appeared in this video.
- Every last one of the craftsmen is indicated independently once their verse goes ahead, however stay together amid the snare or chorale of the tune. They're displayed in commonplace 70s form and haircuts, for example, the afros and sun glasses.
- The intended interest group would be very youthful as the music is in the class is rap and the gathering is very known among youngsters. Anyway on account of the intertextuality the video is additionally speaking to a more seasoned gathering of people who experienced night life amid the 70s, giving them a nostalgic inclination about the video.
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
In this we see a ton of regular music video traditions, for example, lip-adjusting, story and development. The video cut between an account that outlined what was occurring in the video, for example, the line "Headed to the cushion" which took after the craftsman heading to his goal. The video likewise slice between the story to shots of Ice Cube lip-adjusting his melody, this was seen all through the video all the way. These traditions are found in the present hip-bounce music recordings and additionally the expansion in sexual references and nakedness in recordings where the general population in the video are believed to wear small garments, flaunting sexual interest.
I think music recordings are critical to the achievement of specialists in 2018 as the development in web-based social networking applications and sites, for example, YouTube have permitted craftsmen a stage where they can openly transfer and advance their music. This flexibility has likewise permitted from craftsmen to express their sentiments and basic issues and bring issues to light around an issue.
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